Decision biases & Information

• confirmation bias, short-term emotions
• narrow framing, availability bias
• overconfidence

Designing the experiment

• the form of a good hypothesis
• the choice of quantization levels
• the A/B testing method
• repeatable experiments
• reproducible experiments

Implementing the experiment

• Big Data and the four Vs
• collecting and storing the data
• cleaning the data
• analysing and quantizing the data
• the tool of data visualisation

Mathematical statistics

• the choice of samples
• the construction of histogram
• Shannon's entropy, KL-divergence
• the strengths of Bayesian statistics
• likelihoods, priors, posteriors

Decision theory

• mathematical optimization
• decision trees
• dynamic programming